Give homeowners that kerb appeal

Entrance doors enhance a home’s thermal efficiency, provide security, and can even improve its value. So why are they so often an afterthought in installers’ service packages? We talk to Sternfenster’s sales director, Nathan Court, to find out more.

“We see so much of the conversation in our industry directed towards having the right package of windows for homeowners,” says Sternfenster sales director, Nathan Court. “But what installers often forget is the value of the entrance door.

“Having a wide range of doors, alongside the windows, enhances a service offering to the homeowner and improves the window company’s chances of winning the full project.

“Also, by buying from Sternfenster, all products can be delivered to site in one go, giving our customers greater control over time management – including not returning to site – which can eat into your profit margin.”

Sternfenster supplies a wide range of entrance doors, including Styleline PVC-U doors, a choice of composite doors (including the new Gripcore Doors), and high-end, designer aluminium doors.

The trade fabricator recently launched a new aluminium entrance door, which promises to open-up new opportunities for window companies targeting aspirational homeowners.

“Our Signature range of entrance doors brings the desirable aesthetics of high-end aluminium doors down to an affordable price point,” Nathan says.

“Plus they don’t warp, twist or bow, which means they are a true fit-and-forget product. This alone puts money in installers’ pockets as they don’t have to return to site to adjust hinges and locks.”

The 60mmm Signature aluminium door achieves a U-value of 1.4W/m2K, making it Part L-compliant for existing homes and new homes, as well as existing and new commercial.

“Our Signature doors come in 11 modern designs and a wide range of colours,” Nathan adds. “These are complemented by an attractive range of handles and hardware, available in a choice of up to five marine-grade finishes. They come with industry-leading locks which make them PAS24 compliant.”

Security remains the paramount concern for homeowners buying new entrance door, and Sternfenster now supplies the new multipoint Ultion Bolt lock as standard across its full PAS24-certified composite PVC-U door range.

“We’ve worked closely with Ultion to bring this to market, and all doors now meet PAS24 requirements,” Nathan says.

A key feature of the new Ultion Bolt is that all lock bolts work independently to each other, so the composite door slab will continue to lock securely even if it moves slightly in the frame over time.

The lock can also be engaged without lifting the handle, and rollers in the lock keep provide a perfect seal, even if the door isn’t shut properly. This means that on doors with a bar handle or escutcheon a home is fully secured even if the homeowner leaves a property in a hurry.

“These features will dramatically reduce the number of callbacks to properties where the door has shifted slightly in the frame,” Nathan said. “Often, it is when the homeowner has difficulty engaging the locks that prompts a call to the installer. Having a lock that engages automatically and seamlessly will result in more secure properties, happier homeowners, and more money in your pocket.”

The lock can also be paired with the Ultion Nuki plus smart lock, creating further upsell opportunities for window and door companies.

“In addition to these new features, Sternfenster gives you access to industry-leading marketing support and production visibility with our EasyAdmin toolkit for installers,” Nathan says. “Tools that we continue to update.

“More than 50% of our orders now come to us via EasyAdmin, and we are in the process of upgrading the software so that will integrate more closely with our other IT services,” Nathan says. “Providing a complete range of products is the basic first step, but managing the ordering process and remaining in control of your sales and projects is the vital second step, and we’ve invested heavily in our systems to give you an industry-beating service.”