Driving success through service
In our industry, where precision and quality are non-negotiable, customer service stands out as the cornerstone of success. Direct Trade Windows director, AJ Hassanali, shares how his company makes this a priority.
In a market characterised by unpredictability, it’s not enough to simply deliver high-quality products – we also have to provide invaluable customer support.
While we’re of course very proud of our growing ranges, which include leading products from Smart and Cortizo, we also place a great importance on customer support – after all, even the best products won’t get you anywhere without the best service.
Our recent substantial investment of nearly £70k in state-of-the-art machinery, including an additional crimping machine, double saw machine, and copy router machine, underscores our commitment to leading the way in manufacturing – the investment not only enhances precision and efficiency, but also significantly reduces lead times, enhancing the overall customer experience.
Our commitment to customer satisfaction is further exemplified by our recently opened show home in Brighton, where clients can experience our product ranges first hand, helping them to make informed decisions for their installations and home improvement projects.
Moreover, our strategic partnership with façade design studio CladUp Design has expanded our product offerings, reflecting our proactive approach to delivering high-quality solutions. We are dedicated to meeting the diverse needs of our customers, and this collaboration showcases our commitment to offering the very best in cladding solutions.
However, at the heart of our success lies our unwavering focus on customer support. We have introduced unique software solutions, including a quoting app that streamlines the sales process, facilitates lead sharing, and provides technical support, ensuring our customers are well-informed at every stage.
We have also created our own software solution which offers real-time visibility into factory processes, ensuring precise and guaranteed delivery times, eliminating the frustrations of delays and uncertainties.
As we look ahead, we have ambitious plans to open a new showroom at our factory, expand our software solutions with a new CAD engineer, and further bolster our in-house processes with the addition of a data scientist – all initiatives that prove our dedication to continuous improvement and delivering an overall exceptional service.
At Direct Trade Windows, we recognise that exceptional customer service is not just a priority – it’s the very essence of our success in the dynamic world of fenestration, and we will continue to drive this on our journey to becoming the leading aluminium trade supplier that customers across the UK can rely on.