Capitalising on a growing market

As the upturn in demand for aspirational home improvement products continues, Steve Cross, director at Mercury Specialist Frames, discusses why aluminium sliding patio doors help installers capitalise on a growing market.

Over the past two years, there has been a seismic shift in demand for aspirational living from the domestic sector, with consumers looking to maximise open plan living spaces that are flooded with natural light. And a vital part of the dream home aspiration is the large expanse of glass that opens onto the garden and creates an indoor-outdoor space.

The simplicity of the design and the linear movement of the facade means that aluminium sliding patios deliver on this trend better than any other door option.

The construction of aluminium sliding doors allows for wider glazed panels, up to 3,000mm wide, and fewer vertical frames to break the view. In fact, when the doors are closed, they give a wider expanse of glass than the bi-fold alternative.

Aluminium sliding doors have long shaken off their dated 1960s association and remain a popular choice for all types of properties. It’s the combination of visual appeal and sheer practicality that is so appealing to homeowners and it’s a key selling point for installers and builders.

Here at Mercury, we keep our finger on the pulse when it comes to product trends to ensure our customers have the best-in-class products to take advantage of all market opportunities. As a specialist aluminium window and door fabricator, we offer our customers the reassurance that they are working with an expert business when it comes to manufacturing high-quality aluminium sliding doors.

We manufacture the Cortizo 4700 aluminium sliding door, which delivers superb energy efficiency and thermal retention. The door’s slim profile offers contemporary aesthetics which deliver on the trend for large glass areas. Our aluminium sliding doors are suitable for domestic, new build and commercial projects and are sold at an attractive price point to further support our customers.

All of our aluminium patio doors are manufactured at our new, dedicated facility in Gloucester, which we opened in 2021. This second dedicated manufacturing centre offers state-of-the-art fabrication at every level, delivering a superior product finish that allows our customers to upsell with confidence. Every door is precision manufactured to order using top-quality components by our highly skilled internal teams and comes with a 10-year guarantee for the reassurance of unparalleled quality. And to support our customers further, we have made a sizable six-figure investment in automated machinery which helps us to offer a competitive turnaround from order and recruited several high-level appointments to our talented 60-strong team internal team.

As with all our products, the quality of our aluminium sliding doors is evident at every level. This includes stainless steel rails for trouble-free use, a 40mm slim interlock that means a bigger expanse of glass, superb strength and weather resistance and a PAS24:2016 upgrade option. And for customers tapping into the trend for colour, our aluminium sliding doors are available in a wide choice of single or dual colour options.

Clearly, the popularity of the aluminium sliding patio door is here to stay and our ten-fold increase in demand during 2021 reflects the strong market conditions.

Sliding aluminium patio doors are the practical answer to creating the living spaces that homeowners now seek. Installers who highlight the advantages and combine this with exceptional service are best placed to capitalise on the opportunities. And in Mercury Specialist Frames you have a reliable aluminium sliding door partner who can help you do just that.