Is bigger really better?

There has always been this perception that being the biggest is the best, but does striving to become the biggest come at an expense to the customer? Selecta Systems sales director, Andy Green asks if bigger is better?

It seems like the modern-day model for a selection of companies is to grow through acquisition and mergers while forgetting the original organic growth that got them where they are today by nurturing their existing customer base.

These companies will have investors, investment groups and shareholders at the helm who will be looking for returns on their investments, which may result in a negative impact on certain customers.

Does a company lose its identity and/or values when it becomes part of that corporate beast?

Usually, when a one size fits all approach is taken, flexibility is removed from the business and all levels of customer focus may suffer as decisions are removed from the front-facing staff as decisions are made at board level.

Organic growth has always been the chosen and long-term approach of Selecta. As the only UK-based family-owned profile system supplier we connect with our customers. The original values and ethos have never been compromised by being part of a group that has allowed a flexible approach to be maintained as customers grow with the business.

From initial contact with Selecta a customer will deal with the decision makers and doers, those who can customise a service specifically for them – a personal touch with a family friendly approach. Our team of four technicians, soon to expand to five, provide a technical support service that gives you the required on-site training and care to ensure that changeover and the fabrication of Advance 70 is, and remains, as efficient and effective as possible.

Selecta’s marketing, marketing support, and materials have undergone a key change over the last 12 months. A new comprehensive range of suited marketing brochures, flyers and associated materials have been created with a bold, modern and prestigious look with greater emphasis on imagery to capture the audience. We’ve also expanded the marketing and customer service team, focusing more on ensuring customers have the relevant materials to promote and support their business, while keeping them up to date with product developments.

With Selecta you get a friendly and approachable family business which I believe is where a large amount of fabricators can connect with and relate to. The whole business approach has been to engage with fabricators and invite them to #bepartofthefamily and not to be just another customer, but feel part of Selecta.

The Selecta ‘family’ is made up of a long list of loyal, knowledgeable and experienced employees with many key staff having been with Selecta for 20+ years. This year also sees Selecta celebrate our 35th anniversary in May and it is a feat that we are duly proud

Over the last 12-18 months Selecta has grown organically, without the need for acquisitions and mergers. Continued investment within the extrusion, lamination and transport departments of the business, with key recruitments within the core areas of the business has seen the business develop. There has been major investment in the range of products that Selecta offers, giving customers diversity while ensuring that they operate efficiently and effectively.

We don’t have a board of directors, shareholders or investors to please, and we are sticking to what we do best: growing organically with new product development and customer base expansion by providing a range of products and a service that puts the fabricator first, while meeting their business demands and consumer market expectations.

Selecta has never lost its identity or roots while the flexibility of our approach encompassed with a versatile window and door system in the Advance 70 gives fabricators an outstanding package.

We are not the biggest extruder, but we aspire to be the best.