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We talk to Andrew Wilkins, head of marketing at Winkhaus UK, who explains more about the hardware specialist’s award winning Digital Marketing Campaign of the Year. Winkhaus UK received two awards at the 2024 National Fenestration Awards, including the Digital Marketing Campaign of the Year for its newest innovation, the AV4 multi-point AutoLocking solution. Building on this, Winkhaus has now...
Iain McInnes of WeBuildBrands explores the rationale that the number three is so prolific and important in all aspects of strategic marketing, branding and corporate communications… There are many aspects in life that involve the number three, from the triple jump in athletics, demands of an ironman triathlon, to featuring in ‘The Magic Number,’ a defining 1990 single by hip...
When Warwick North West clinched the Fabricator of the Year title at the G24 Awards, it left many in the industry wondering: what sets this Liverpool-based manufacturer apart? Glass Times took a closer look at the company that's redefining industry standards and discovered a winning formula that goes far beyond the factory floor. In a sector often dominated by profit...
By John Park-Davies, group managing director, Vertik-Al. Our annual colour audit has shown that 2024 was dominated by neutrals and various shades of grey. In fact, it is a 60/40 split. Neutrals account for 11 of our top 20 most applied powders. Those who follow our journey will know that anthracite grey in a matt finish has been a firm...
Loredana Emmerson, customer marketing manager at Veka, explains how delivering market-leading windows and doors is only part of the Veka story. For Veka, she says, true partnership goes beyond products – it’s about providing meaningful support that helps customers grow their businesses. For decades, Veka has been at the forefront of innovation and product excellence. But what truly differentiates us...
By Kate Ashley-Norman, director, Vast PR. Back in the naughty noughties, when Google was barely out of nappies, I was running an overseas property company. With a budget of a couple of hundred quid a month we were running Google adword campaigns that ensured we were consistently on page one, and often within the top three listed companies. We didn’t...
Ultraframe’s marketing director, Alex Hewitt, discusses the newly launched capability of the hup! building system that can now be used on top of existing dwarf walls – one of a series of new innovations on the system that is revolutionising home extensions and conservatory transformations. We have started 2025 by announcing some exciting innovations on our hup! building system. While...
Sophie Wetherall, assistant marketing manager at Tradeglaze explains how generative AI offers powerful tools to streamline content creation and enhance customer engagement. AI has the potential to generate compelling content, brainstorm ideas, and ensure consistent messaging. However, like any tool, AI cannot be left to operate on its own; it is a useful tool that will only perform alongside a...
After winning the prestigious Glass Company of The Year at the 2024 G Awards, ToughGlaze is starting 2025 on a high – including the launch of its cutting-edge, fire rated and toughened safety glass, TG FR, a product that can work with all major glazing and profile systems and provide up 2-hours integrity and insulation. When ToughGlaze moved into its...
Throughout 2025 the terms AI and AI Agents will be everywhere, but what do they mean to us, and where do we start? Elton Boocock, managing director of Business Pilot and now founder of thinkivity, a new business that aims to deliver AI consultancy and training exclusively for the UK glazing industry, is here to help. AI is a word...
Following the component supplier’s recent win at the G-Awards, Thermoseal Group’s sales director, Mark Hickox, gives five reasons why careful supplier choice can make a big impact on the build quality of your IGUs. If you build IGUs from a selection of components, why should it matter where they come from? As an IGU manufacturer, should you choose warehouse-based businesses...
Kickstart 2025 by partnering with SupaLite, the trusted name in tiled conservatory roofing solutions, says SupaLite’s sales director, Wes Clarkson. Since 2012, SupaLite has been providing a quality range of market-leading, sustainable, energy efficient products to help our trade partners offer the very best to their customers. These include our popular SupaLite tiled roof, ILite system, S1 lantern, and S2...
With a focus on cutting-edge technology, Industry 4.0, and exceptional aftercare, Stuga Machinery’s managing director, Ed Williams, explains why FIT Show 2025 comes at a fundamental time for fenestration. As we get closer to FIT Show 2025, the Stuga Machinery team is excited to return to the event that’s always been a cornerstone for connecting our industry. But this time,...
Intro: Andrew Taylor, MD of Specialist Glass Products, discusses the many benefits, types, and considerations associated with skylights and roof lights for builders and architects. There are many types of skylights and roof lights, including flat roof skylights, walk-on roof lights, roof lanterns, electric roof windows, opening skylights, and sliding skylights. One window trend that is becoming particularly popular is...
By Eddy Webb, Sheerline’s production director. It’s that time of year when we’re looking ahead and thinking about upcoming trends. Last year, there was some discussion around anthracite grey finally loosing its ubiquitous status, which made us wonder how our customer’s ordering behaviour had changed over the last 12 months. For the past few years, anthracite has been the grey...
Selecta Systems marketing manager, Mark Walker, talks about a challenging market and the value of connecting with the right PVC-U systems company. In the current market, it’s become imperative that fabricators and installers partner with a systems company that can provide them with more than just a range of products. Every systems company can supply fabricators with ‘sticks of profile’,...
DoorCo is returning to the FIT Show this year, so marketing communications executive, Maili Lavin-Bailey, gives us advice on how to get the most out of the event. FIT Show is the industry event where you get the chance to showcase your products, services and team to a captive audience. But, committing to an exhibition on the scale of FIT...
Is the traditional showroom a thing of the past? Danny Williams, managing director of Pioneer Trading, argues that they are still an essential part of the industry. In a previous edition of this illustrious magazine you may have read the opinion of Certass’ boss Jon Vanstone, that ‘the traditional showroom is on its last legs. Showrooms have become a vanity...
Andrew Scott, MD and founder of Purplex Marketing, shares his thoughts on how businesses within the fenestration industry can stand out in a crowded marketplace. Just recently, a colleague told me about a visit he’d made to a graveyard. Walking past a line of graves, he noticed the lettering on one newly installed tombstone. The text related to a woman...
By Nikki Dunbar, founder, Nix Collective. PR, articles, and thought leadership pieces all play important roles in building brand and product awareness, as well as establishing authority – but they each require a different approach. Understanding what makes them unique and using them strategically can make all the difference when it comes to connecting with your audience and driving real...
