In this week’s newsletter, Sternfenster’s MD, Mike Parczuk, says that ‘positive results only come from a positive mentality’.
You can read his comment in full here, but the message is that while the industry will always have its high points and low points, there will also always be those that take a glass half empty view of the market.
We are, according to many market reports, currently experiencing relatively challenging market conditions, but as Mike says, people will always want new windows and doors, and the best way to take advantage of that demand, is to partner with a forward-thinking and proactive supplier that can deliver the best service and products.
I think most people would agree with that sentiment, and I would also add that another positive step to navigating tougher trading conditions, is to equip yourself with all the latest tools available to enhance lead generation, marketing, quotation, business operations and of course market intelligence.
Regarding that last point, I would suggest investing in the new Autumn Market Knowledge Report from GGF and FENSA, as it compiles hard data and useful analytics on the home improvement market from FENSA, Business Pilot and Keystone Market Research.
You will have to read the full report yourself to glean all the details, but an overview of the FENSA figures shows a drop in the overall number of RMI sector installations in 2024 compared to 2022 and 2023, and while the data suggests that the home improvement market has bottomed out, it predicts it will start to rise again – albeit relatively modestly – in 2025.
And while the number of installations may have decreased, FENSA points out that the number of windows per job, has actually increased by 2.5% – in line with general industry feedback for demand at the higher end of the market.
It also highlights fewer leads filtering through to installers, but the ones that are coming through, are of a higher quality. Again, an indication of more affluent households that are less impacted by economic conditions.
This is mirrored in the Business Pilot figures that show a big drop in the number of sales and leads over the last five years, compared to an 85% upturn in the average order value.
What to expect for 2025? Data from Keystone Market Research also predicts a modest upturn in demand for home improvements in 2025 (15%), particularly with a younger demographic, who are perhaps taking on houses that need fixing up.
And crucially, new windows and doors are earmarked as a major priority – only fractionally behind bathrooms or kitchens – of home improvement spending.
As Mike says, ‘stay positive’ because with the right tools, products, service and suppliers, you can focus on the opportunities and not get bogged down in the doom and gloom.
Stay positive
In this week’s newsletter, Sternfenster’s MD, Mike Parczuk, says that ‘positive results only come from a positive mentality’.
You can read his comment in full here, but the message is that while the industry will always have its high points and low points, there will also always be those that take a glass half empty view of the market.
We are, according to many market reports, currently experiencing relatively challenging market conditions, but as Mike says, people will always want new windows and doors, and the best way to take advantage of that demand, is to partner with a forward-thinking and proactive supplier that can deliver the best service and products.
I think most people would agree with that sentiment, and I would also add that another positive step to navigating tougher trading conditions, is to equip yourself with all the latest tools available to enhance lead generation, marketing, quotation, business operations and of course market intelligence.
Regarding that last point, I would suggest investing in the new Autumn Market Knowledge Report from GGF and FENSA, as it compiles hard data and useful analytics on the home improvement market from FENSA, Business Pilot and Keystone Market Research.
You will have to read the full report yourself to glean all the details, but an overview of the FENSA figures shows a drop in the overall number of RMI sector installations in 2024 compared to 2022 and 2023, and while the data suggests that the home improvement market has bottomed out, it predicts it will start to rise again – albeit relatively modestly – in 2025.
And while the number of installations may have decreased, FENSA points out that the number of windows per job, has actually increased by 2.5% – in line with general industry feedback for demand at the higher end of the market.
It also highlights fewer leads filtering through to installers, but the ones that are coming through, are of a higher quality. Again, an indication of more affluent households that are less impacted by economic conditions.
This is mirrored in the Business Pilot figures that show a big drop in the number of sales and leads over the last five years, compared to an 85% upturn in the average order value.
What to expect for 2025? Data from Keystone Market Research also predicts a modest upturn in demand for home improvements in 2025 (15%), particularly with a younger demographic, who are perhaps taking on houses that need fixing up.
And crucially, new windows and doors are earmarked as a major priority – only fractionally behind bathrooms or kitchens – of home improvement spending.
As Mike says, ‘stay positive’ because with the right tools, products, service and suppliers, you can focus on the opportunities and not get bogged down in the doom and gloom.
Glass Times
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