Safestyle to relaunch?
It was Autumn 2023 when Safestyle announced that it was going into administration, making around 680 of its workers redundant.
The official line was that the company had failed after facing a number of pressures, including runaway inflation and poor consumer confidence. ‘Unseasonably’ warm weather in September was also singled out as a reason for a reduction in demand for its products.
The increased cost of living – specifically the increased cost of borrowing – was also likely to be a significant contributing factor.
In the following weeks, Anglian Home Improvements announced that it would be taking on the Safestyle order book followed not long after by news that it would also be purchasing the Safestyle brand and intellectual property.
So, could we see a relaunch of the brand in the near future, despite the reputational damage that’s been done? There are rumours that this might be the case, perhaps operating as a ‘sweeper brand’ under a more premium product offer from Anglian, whereby anyone that doesn’t have the money for more upmarket windows and doors, can then be Hoovered up by a more budget friendly alternative…
In other news this week, Brisant Secure has announced that it has acquired Deseo Locking Systems. Based in Essex, Deseo is said to own a number of security patents, including the Automatic Lock Protection System. Deseo’s Marcus and Mark O’Sullivan will stay on with the business – for more details click here.
And Endurance is taking steps to further enhance the reputation of its composite door offer, by launching a new training initiative.
The Endurance Academy will include a one day course at its HQ in Brigg, North Lincolnshire and results in a GQA level qualification and certificate. For more information on how to take part, click here.