The Future Homes Standard is due to be actioned this year, which will introduce measures for ‘greener’ new homes.
Around 18 months ago, there was a lot of noise surrounding the FHS, particularly regarding U values and a general expectation that the fenestration industry would see a big shift to triple glazing in order to meet a requirement for products that would need to be much more energy efficient.
Plans were even in place to host a second ‘Triple Glazing Question’ industry forum – but ultimately, the FHS took a different direction and all the talk of 0.8 values amounted to little more than hot air.
But the FHS is still happening, and while it will apply only to new homes, what impact will it have, if any, on the home improvement sector? To answer that, Keystone Market Research has carried out consumer research which reveals that 82% of homeowners are completely unaware of the standard, although awareness was higher among younger and wealthier respondents.
Almost half of those surveyed said that they wouldn’t make any energy efficiency upgrades in response to the Future Homes Standard, although 37% said they would consider upgrading their property with 14% indicating they would actually prefer to buy a new build property that was designed to meet the standard in the first place.
Broken down into regions, Londoners showed the highest motivation to buy a new build while those living in Wales indicated the greatest preference to upgrade existing homes.
What does this demonstrate? Well, it’s perhaps not that surprising that the Future Homes Standard isn’t on the radar of many homeowners, but the fact that the report reveals that over a third of respondents would consider energy efficient upgrades in light of the standard is worth taking note of.
Once again, it also proves the value of good data. Contained in the full Keystone Research will be more detailed insights, including how much homeowners are willing to spend on energy efficient upgrades, what product features are gaining traction as homeowners prioritise energy efficiency and how businesses can position their product portfolios and services to align with those homeowner priorities.
For more information, visit www.keystonemr.co.uk
Majority of homeowners ‘unaware’ of Future Homes Standard
The Future Homes Standard is due to be actioned this year, which will introduce measures for ‘greener’ new homes.
Around 18 months ago, there was a lot of noise surrounding the FHS, particularly regarding U values and a general expectation that the fenestration industry would see a big shift to triple glazing in order to meet a requirement for products that would need to be much more energy efficient.
Plans were even in place to host a second ‘Triple Glazing Question’ industry forum – but ultimately, the FHS took a different direction and all the talk of 0.8 values amounted to little more than hot air.
But the FHS is still happening, and while it will apply only to new homes, what impact will it have, if any, on the home improvement sector? To answer that, Keystone Market Research has carried out consumer research which reveals that 82% of homeowners are completely unaware of the standard, although awareness was higher among younger and wealthier respondents.
Almost half of those surveyed said that they wouldn’t make any energy efficiency upgrades in response to the Future Homes Standard, although 37% said they would consider upgrading their property with 14% indicating they would actually prefer to buy a new build property that was designed to meet the standard in the first place.
Broken down into regions, Londoners showed the highest motivation to buy a new build while those living in Wales indicated the greatest preference to upgrade existing homes.
What does this demonstrate? Well, it’s perhaps not that surprising that the Future Homes Standard isn’t on the radar of many homeowners, but the fact that the report reveals that over a third of respondents would consider energy efficient upgrades in light of the standard is worth taking note of.
Once again, it also proves the value of good data. Contained in the full Keystone Research will be more detailed insights, including how much homeowners are willing to spend on energy efficient upgrades, what product features are gaining traction as homeowners prioritise energy efficiency and how businesses can position their product portfolios and services to align with those homeowner priorities.
For more information, visit www.keystonemr.co.uk
Glass Times
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