Alongside its integration with WhatsApp, said to be an industry first, Ab Initio will also be launching a second integration at the FIT Show, with industry quotation software, Tommy Trinder.

This will enable users of the AdminBase CRM system to collate supplier information from different sources to produce one, simple professional quote that is quick and easy to read.

Ab Initio will be showcasing 30 years of CRM development at the 2025 FIT Show.

“The tool also makes it easy to tweak design choices to help close the sale sooner,” said Ab Initio’s director, Rhonda Ridge. “With a similar ethos of ease of use and helping customers to get ahead of the competition, Tommy Trinder is a great fit for AdminBase, and we’re looking forward to informing existing and new customers of the benefits throughout the show.”

Visitors booking an on-stand demonstration of AdminBase will not only receive a premium gift to mark the company’s 30th anniversary but will also have the unique opportunity to win an all-expenses paid luxury weekend in London, overnighting in one of the capital’s finest hotels, while taking in dinner and a West End show.

Ab Initio will be demonstrating its AdminBase software on stand number M40. To book a demonstration, email [email protected]