Birtley Group has launched a new comprehensive door range including composite, fire, flood and steel doors: Bowater by Birtley.

“Bowater by Birtley brings together the best of Bowater Doors and the best of Birtley Group,” Kevin Kiernan of Birtley Group said. “We’ve developed one of the widest ranges available to give fabricators, installers, housebuilders and homeowners the choice they need in such a competitive market. Birtley Group acquired Bowater Doors at the end of 2015 but we didn’t want to shout about it until the integration was complete and we were ready to deliver. Now we are.”

Bowater by Birtley’s product manufacturing resides at Birtley’s facility in the north east, where significant investment has been taking place.

New machinery has been installed including the paint line, and a programme of ongoing improvement with lean principles throughout the business has been adopted.

“As is inevitable in any large-scale culmination of brands, there was a lot of work to do when Birtley Group first acquired Bowater Doors,” Kevin said. “We needed to combine the Birtley and Bowater ranges, integrate the new Bowater by Birtley offering into our production processes and get buy-in from the entire team. This has now been achieved and we’re looking forward to showing the market just how good the new range is at the FIT Show in May.”