Hörmann UK has announced that it is ‘well underway’ with preparations for what promises to be its biggest and most ambitious FIT Show appearance to date, with the company planning a major new stand concept and plenty for visitors to look forward to when the show opens at the NEC Birmingham from 18–20 May 2027.
With double the floor space of previous years and a prominent position at the entrance to Hall 9 across two adjoining stands, L20 and M30, Hörmann says it is planning a fresh approach to how its extensive domestic door portfolio is presented.
Taking inspiration from the recently launched ‘Hörmann Street’ social media campaign, the stand will bring a distinctive creative approach to the FIT Show, designed to encourage visitors to explore the range and discover the products in a more engaging setting.
Visitors to stand L20 will be able to see the Hörmann Truedor composite door range alongside Hörmann’s steel and aluminium doors.
The adjoining stand will showcase Hörmann’s market-leading garage door range, including NT60 sectional side doors and roller garage doors, alongside other key products.
David O’Mara, marketing director at Hörmann UK, said:
“FIT Show 2027 is going to be a very important event for Hörmann and we’re putting a huge amount of thought into how we use the additional space to create something that is both informative and memorable. We want visitors to experience our products rather than simply see them on display, and the creative direction we’re taking with the stand will give us a great platform to do that.
“The success of Hörmann Street has also given us some exciting ideas about how we can bring that same sense of creativity and engagement into the exhibition environment. There is still plenty to be revealed, but we’re looking forward to giving visitors a FIT Show experience that is very much Hörmann.”
Hörmann has also revealed that a celebrity duo will feature on the stand and will be taking to the decks for a house music DJ set for the Wednesday evening networking event. Further details will be announced in the run-up to FIT Show 2027.
