Glazing businesses are being invited to name the day-to-day problems they most want solved, as Thinkivity launches The Glazing Hub, a new platform that has been developed to make AI genuinely reliable for the window, door and glazing industry.
The invitation follows two years of AI training and consultancy work across the sector, during which Thinkivity has watched as glazing businesses attempt to solve everyday challenges with general-purpose AI tools.
The results, the company says, have been decidedly mixed.
“We’ve seen brilliant wins and we’ve seen real frustration, often in the same business,” said Elton Boocock, founder of Thinkivity. “People ask AI to do a job, get an answer that looks confident, and then discover it’s wrong in a way that matters. Do that twice and you stop trusting it altogether. The problem usually isn’t AI itself. It’s asking a general tool to do a specialist job with no guardrails around it.”
That frustration is not unique to the UK. When the National Glass Association surveyed delegates ahead of its inaugural GFAB event in Chicago, where Elton delivered the keynote on AI earlier this year, the question they most wanted answered was how AI could be made reliable and accurate.
The Glazing Hub is Thinkivity’s answer. Rather than another standalone tool, it is an ecosystem: a single platform where multiple AI-driven solutions live together, work from the same shared data, and operate inside guardrails built specifically for glazing. Each tool understands the industry’s products, documents and terminology, and each output is validated against configurable rules rather than left to chance.
The platform already houses DocChecker, which checks quotes, contracts and order confirmations for costly inconsistencies, SurveyPal, which turns site surveys into structured, accurate records and Notes2Quotes, which takes messy notes via WhatsApp and gets them quote ready.
Because the tools share one ecosystem, information flows between them without re-entry, and every solution added makes the others more capable. The whole platform runs on one subscription with no user limits, priced on usage rather than per seat, so a whole team can use it without the costs stacking up.
Now Thinkivity wants the industry to decide what The Glazing Hub solves next.
“We have a few products we are already building, but the people who know the real problems are the ones living with them every day,” said Elton. “The job that eats your Friday afternoon. The mistake that keeps sneaking through. The information that never quite makes it from the van to the office. If AI with proper guardrails could take one recurring headache off your desk, we want to know what it is.”
Installers, fabricators and suppliers are all invited to submit ideas, however big or small, and no technical knowledge is needed — a plain description of the problem is enough. Submissions will directly shape The Glazing Hub’s development roadmap, and businesses whose challenges are taken forward will be invited to help steer and test the solutions built to solve them.
“Reliability was the industry’s number one question at GFAB, and it’s the question we hear in every training session at home. The answer isn’t a generic chatbot or LLM (ChatGPT/Claude CoWork, CoPilot), It’s AI that lives inside a system, knows the industry, shares the right data and checks its own work. That’s what we’ve built. Now we’re asking the industry to point it at the problems that matter most.”
Ideas can be submitted at theglazinghub.com.
