Success breeds success

A new front door for a residential refurbishment in Bishops Auckland, County Durham, resulted in added insulation, security and aesthetic appeal for one happy homeowner, plus increased sales for the Apeer trade partner after photos of the project were shared on social media.

Window and Door Centre North East undertook the eight-week project after a customer came into its showroom and went straight to the anthracite grey Silka Wilton door on display. A survey was booked, further products were also ordered, and work on the house began.

The resulting installation not only updated the building’s exterior, the fitting of the 70mm insulated door also helped improve the home’s insulation and security. Photos from the finished project were then shared on the company’s social media, which generated interest from other potential customers and follow-on sales.

Window and Door Centre North East has been an Apeer customer for more than eight years, supplying Apeer composite doors, in particular from the Apeer 70 and Silka ranges.

“Our customers like the style and designs of Apeer’s doors, especially the smooth texture of the Silka doors,” managing director Eddie Wood said. “The quality of the products speak for themselves: Apeer has a wide and varied range of doors and styles. Its glazing design options and colour matching services are also a great selling point for us.

“Apeer’s after sales and customer service are always supportive and on hand to assist us.”

Apeer’s managing director Asa McGillian said: “We know customers love our products, but we also rely on the excellent installations from our trade partners, such as Window and Door Centre North East. This is why we always make it a priority to give them any additional support that they may need to deliver successful projects, such as this one.”