Winning streak

Victory for Real Aluminium and one lucky visitor to the Real Aluminium stand at this year’s FIT Show.

Real Aluminium won ‘Best creative FIT 2017 marketing campaign’ at the gala dinner on the Wednesday evening, for its viral campaign, which called on all competitive show-goers to visit the stand during the three-day show and try and fly their paper plane the furthest in the Fly with Real Paper Plane Challenge.

The campaign drew crowds of competitors to the stand and, on the final day of the show, the winner was announced as Steve Bramhill, business development director at Wintech Engineering. Steve flew his plane a staggering 23m down a specially designed runway on the Real Aluminium stand and out into the gangway beyond, beating his nearest rival by almost 1m.

Gareth Thomas, sales and marketing director at Customade Group, said: “The main message of the campaign was to stress to installers that their businesses can really fly when they make the leap in to aluminium and we’re now following up on hundreds of leads from people who want to achieve just that. For many installers, the FIT Show was their chance to start flying ahead and I’m sure that we’ll be welcoming many new customers on board because of this campaign.”