Ab Initio says it is launching an industry first on its stand number M40 at this year’s FIT Show – a WhatsApp integration with its AdminBase CRM system.

Text-based conversations can now be funnelled throughout the process, and window companies can now communicate directly with customers at every stage of the sales process using the WhatsApp messaging service.

The company is also celebrating its 30^th anniversary. Visitors booking an on-stand demonstration of AdminBase will not only receive a premium gift to mark this 30^th milestone, but will also have the opportunity to win an all expenses paid luxury weekend in London, overnighting in one of the capital’s finest hotels, while taking in dinner and a West End show. You can book an on-stand demonstration here.

“The WhatsApp integration will be a game changer for window companies – the UK has over 40 million WhatsApp users, and it has become the ‘go to’ method of communicating,” said Ab Initio’s founder and director Rhonda Ridge. “As the first and only industry CRM to offer this as standard, we know that our customers will reap the benefits immediately.

“During our 30 years in business we have consistently stayed ahead of the curve in evolving and updating AdminBase. While WhatsApp has always been prohibitively expensive – potentially costing thousands for clients to absorb it into their system – Ab Initio has managed to streamline the process and integrate it as part of our overall offering.

“Consequently, there is less reliance on emails – which can get lost among spam and go unread – giving instant, real time updates to all involved.”

Rhonda adds that Ab Initio has always focused on ‘the smoothness of the journey’ when evolving its AdminBase system. Over its 30 years of business the company has worked side by side with its customers, improving the process of selling and installing their products.

According to Rhonda, this systemisation has not only helped them to become more agile and more efficient, but has also helped them to focus their minds on the most important area of their business as a whole – the customer journey.