Conservatory Outlet has unveiled plans for significant updates across its UK-wide network of retail websites to showcase its three exclusive window and door collections.
The Wakefield-based company said it is set to simplify the customer journey for homeowners by demystifying the seemingly endless choice of options into three distinct collections: Extreme, Envisage and Eclipse.
The newly structured retail websites will help web users navigate through the key benefits of each window and door collection and highlight the style features, performance specifications, colours, glazing options and security features.
Following the recent launch of its contemporary aluminium range – the Eclipse Collection – restructuring the websites will be the next logical step into creating a consumer-friendly journey that makes choosing windows and doors inspiring and easy, the company said. The changes will be rolled out to its UK-wide network over the coming weeks.
Karen Clough, head of marketing at Conservatory Outlet, said: “We always saw the launch of the Eclipse Aluminium range as the final piece of the jigsaw in cementing our exclusive window and door brands. The new range perfectly complements our existing Extreme and Envisage collections. Collectively, they allow us to create a much simpler way for homeowners to choose a mix of style and performance to suit their needs, and their budget.”