Shropshire-based fabricator Universal Trade Frames (UTF) is offering its lowest ever trade pricing on Solidor and Door-Stop composite doors.

The move follows a newly secured supply agreement, allowing UTF to deliver significantly improved pricing across its composite door range, without any compromise on product quality or service.

“We don’t usually lead on price,” said Richard Hammond, sales director at Universal Trade Frames. “But in the current market, we know how important it is for installers to stay competitive. This is a genuine opportunity for them to buy better and sell with more confidence.”

Despite the sharper pricing, UTF is clear that the fundamentals of its offer remain unchanged.
Installers can expect the same Solidor and Door-Stop products, backed by the same manufacturing standards, service levels and support the business is known for.

“Nothing else changes,” Richard explained. “It’s the same doors, the same quality and the same service. The difference is that we’ve been able to secure a better deal, and we’re passing that straight on to our customers.”

As part of its wider service proposition, UTF continues to provide reliable on-time, in-full (OTIF) deliveries, a dedicated aftercare team and a straightforward ordering process designed to minimise hassle for busy installers.

According to Richard, in a market where pricing pressure is increasing, the ability to access consistently competitive rates without sacrificing reliability is becoming increasingly important.

“There’s a lot of noise around price at the moment,” he said. “But it only works if it’s backed up by service and consistency. That’s what we’re focused on delivering.”

The new pricing is available now, with installers encouraged to request a quote or explore the full Solidor range via UTF’s online door designer.

Richard concluded:

“If you’re looking to stay competitive, protect your margins and win more work, now’s the time to take a look at what we can offer.”