Ultraframe has announced the launch of a digital marketing toolbox for its hup! building system. The package, which is available via the company’s Cuckoo online marketing support centre, includes digital samples, a configurator, and web page templates.

Ultraframe marketing director, Alex Hewitt, said: “We understand that because hup! is something so new and so different to bricks and mortar, homeowners are likely to have lots of questions about how the system works and the benefits that it will provide.

“By using the various items in our hup! toolbox, installers can not only educate potential customers, but also present and position themselves as a hup! builder in a highly professional way.”

The new digital samples platform is available free of charge to hup! users to use as a sales tool in the home, or for integration onto hup! users’ own websites or showroom displays.

Those viewing the digital samples either online or on digital showroom displays will be able to explore technical cut-through details of various aspects of the system, including the hup! walls and the glass, flat, or tiled roofs. On each digital sample viewers will then be able to focus on hotspots to read more about detailed components and watch explainer videos that provide more information about each element of the hup! building system.

The hup! configurator has been designed to help homeowners visualise hup!, enabling them to select a range of styles and finishes.

Simple to add hup! web pages are also available to complement the configurator and create a full hup! section within an installer or builder’s website.

In addition to the package of digital sales tools, hup! users can also access physical hup! samples through Cuckoo, including pull-up banners, brick mesh samples cases, build-up samples, corner columns and the hup! cable management panel.