Tommy Trinder has reported that quotes generated by American installers topped a million dollars in March, following the softwareβs introduction to the US market.
“Quoting a million bucks in a month is a solid first base in our American expansion and feels like proof that there is a Tommy-shaped gap in the US market,” said Tommy CEO, Chris Brunsdon. “US window and door software suffers from familiar problems; the tech is built to serve manufacturers not installers. Itβs great for running factories, but not so great if you are in a customerβs house trying to make a sale. And having the right software to be able to present professionally in the house is a big driver for US customers.β
A key ingredient in Tommy Trinderβs success has been the appβs ability to quote any product, in any material from any supplier through one platform. Phil Wardle, Tommy Trinderβs US business development consultant, sees strong parallels between the markets.
βItβs pretty common for a UK installer to have to source from multiple suppliers on one job β a composite door, some sash windows and an aluminium bi-fold, for example,β said Phil. βOften this means juggling a plethora of pricing apps, spreadsheets, and pricing books just to get the quote out of the door.
βIt drives installers nuts! From my conversations with dozens of US installers, it seems the same is true in the USA; for US retailers being able to easily combine all their vinyl, fibreglass, aluminium, wood and steel windows and doors all in one app is big draw.β
Making the app fit for purpose for American window installers has thrown up a number of technical challenges along the way. Tommyβs development team had to adapt the software to allow American installers to quote and sell in feet and inches, and address formats, telephone numbers, and paper sizes all had to be adapted to suit US standards.
The team also discovered that American window and door language is surprisingly different; glass is tempered not toughened, Georgian squares are grilles, and back-to-back spacers are referred to as ‘simulated divided lights’.
βMaking the Tommy American was a long and expensive process,β said Chris. βItβs a great feeling to see that the foundational changes we made are paying off, and great to see British innovation making waves in the US market.β