Super secure is now a must sell

Brisant Secure said that 2018 was a year when people stopped using super secure as an upsell and it became a must sell, with security the number one key driver in entrance door sales. It’s also become a default setting for locksmiths across the nation.

In 2018, the Ultion website reported a 53% increase in the number of unique visitors, while there were ten times more followers on Facebook at the end of last year compared to the start. Even consumers are now talking about the super security products in the form of Lock Lock and Ultion, as social media feeds have shown.

Also, 24% more businesses sold Brisant Secure products in 2018 than the previous year. These include composite door manufacturers, PVCU door fabricators, and many locksmiths.

Brisant Secure said that on average each of these companies sold 30% more than they did before. Collectively these customers made 61% more doors Brisant Secure in 2018 and the expectations are again for significant growth in 2019.

Nick Dutton, CEO of Brisant Secure, said: “2018 was the year that super secure has become the norm and we’ve even made a video out of these statistics. We’ve added a number of clever marketing tools for our customers, so they can sell the benefits of super security direct to the homeowner, helping to make the sales process easy.”