Apeer has given a preview of its new website and colour brochure, following a review of the company’s marketing strategy.
The company has developed the lifestyle imagery and styling that characterised the company’s promotional videos, which were aired during lockdown earlier this year.
Delivered to homeowners through a social media campaign, potential buyers will be encouraged to design their own doors using Apeer’s Doorbuilder facility, which has also been improved on the new website. Sales leads generated will be distributed to local installers in the Apeer Dealer network.
“We want to appeal to homeowners to consider choosing a new front door in a similar way to how they would choose furniture, with the process of designing and even installing the door, just as stimulating,” Apeer’s marketing manager Linda Tomb said.
“In taking this approach we hope to move people on from only considering buying an entrance door when they carry out other major home improvements, to something they might do when they simply want do a home makeover, offering a huge range of colours and styling elements on our doors that will complement the rest of their décor scheme.”