Software and Marketing News
- No categories
By Neil Cooper-Smith, senior analyst, Business Pilot. July delivered a welcome rebound in lead volumes, while overall activity levels remained steady across most core metrics. It’s a balanced performance that gives some encouragement at a time when market signals remain mixed. Let’s begin with leads, which rose from 97.7 in June to 110.3 in July: a 13% jump and the highest figure since...
AI training and consultancy specialist, thinkivity has launched a quick online survey to assess AI adoption, opportunities, and barriers in the window, door and glazing sector. The survey aims to assess how the industry is using – or planning to use – artificial intelligence. The short, 3-minute survey is open now and invites owners, directors, and decision-makers from across the...
Business Pilot has further strengthened its BPsite App with the integration of BPsign and Blink Payment links – and update that is designed to transform every installer’s device into a mobile payment and customer signature terminal. This latest update enables onsite teams to collect electronic signatures via BPsign and request payments in real-time using Blink Payment links. Installers can now take...
A new AI assistant has been launched to help window and door installers capture more enquiries, in a time when leads are harder than ever to come by. GlazingBot, created by digital strategist and glazing tech specialist Elton Boocock, is designed to give installers a way to respond instantly to customer questions even when the showroom is closed and the...
Fenestration industry digital specialist, The Consultancy, says it is ‘practising what it preaches’, launching a new website to better showcase the added value that it brings to customers. The new website shows the full depth and range of the BM Group company’s suite of digital products and services – from bespoke quoting and ordering platforms to lead-generation tools, product visualisers,...
The Residence Collection has won the ‘Most Creative Campaign’ award for this year’s FIT Show Awards. The award recognises the outstanding impact and innovation of its multi-channel ‘Make it a Full House’ campaign, which was on display during the show. The campaign, centred around the launch of The Residence Collection’s brand-new open-in timber alternative door, was designed to drive traffic...
The fenestration market is facing structural decline after a short-lived pandemic boom. Andrew Scott, managing director of Purplex Marketing, outlines the choices businesses must now make to survive and grow. There is no doubt the home improvement boom triggered by the pandemic led many in the fenestration industry to believe we had entered a golden era. Sales soared, order books...
By Neil Cooper-Smith, senior analyst, Business Pilot: June saw a further softening in lead volumes and sales, but strong conversion rates suggest that buyers who are in the market remain committed. Average lead volumes dropped for a third consecutive month, from 102.8 in May to 97.7 in June, a 5% decrease. This follows a broader seasonal trend, with many homeowners’ pausing major home...
Following its acquisition by Forterro at the start of 2025, Business Micros Group will return as a main sponsor of the G-25 Awards. This is the fourth year in a row that Business Micros has sponsored the industry’s premier awards night. Nick Bailey, team leader for sales at Business Micros said: “Entries have already opened for 2025, so now is...
Window installers can now benefit from a new integration between AdminBase and Tommy Trinder. The new link means customer details only need to be entered once and they’ll automatically appear in both platforms. And when quotes are created in Tommy Trinder, all the documents flow straight into AdminBase. “This is going to make a big difference for busy installers,” said...
Workers in the UK feel ‘optimistic but overwhelmed’ by the advancement of AI in their workplaces according to a recent report by the World of Work Institute at Henley Business School. The organisation surveyed more than 4,000 full-time workers across a number of sectors and found that 56% of them were feeling optimistic about AI, but 61% were also feeling...
After seeing a demo of the software on the BM Group stand at this year’s FIT Show, Leeds based Kingfisher Windows has become the first customer in the UK to sign up for BM Aluminium’s new LogiKal MES production tracking system. LogiKal is designed to deliver meaningful improvements in production efficiency, operational accuracy, and both internal and external communication. According...
Business Pilot has unveiled the BPsite Report form; a new feature of the BPsite app which allows users to create and file comprehensive progress reports for onsite audits, encompassing multiple images and comments. Suitable for installers as well as onsite surveyors, the feature allows users to take numerous pre- or post-installation images – with the opportunity to add important information...
AluK has won the award for the Best Overall Marketing campaign at the FIT Show – acknowledging the system company’s ‘Upgrade Your System’ message that underpinned its stand and overall presence at the show. Alex Gallop, AluK’s head of marketing, said the award recognised not just the creativity and delivery of the campaign, but also how successful it was in...
Despite reports of fluctuating consumer confidence, Leads 2 Trade has reported that extensions are still high on the homeowner wish list. Andy Royle, director of the leading provider of double-qualified sales leads, has highlighted a 10% increase in conservatory enquiries over April and May compared to the start of 2025 – and that, far from falling out of favour, the...
When Forterro acquired the BM Group at the start of the year, it was a new name to many in this industry. However, Forterro, whose stated mission is ‘powering the businesses powering the future’, is said to be a significant player in the European software market. It is focused entirely on the industrial midmarket, providing support and software for more...
Schüco UK has launched a new homeowner website schuecohome.co.uk. Designed to make it easier for homeowners to connect with Schüco partners, the site has been developed to drive more qualified leads and create valuable new business opportunities. As well as serving as a user-friendly digital hub, providing homeowners with project inspiration, product overviews and practical guidance, it also enables users to easily...
Leads 2 Trade, the provider of double-qualified sales leads, has launched a new service to allow installers to maximise their existing customer data. The new offering enables installers to utilise Leads 2 Trade's experienced call centre team to convert their unqualified, out-of-area or dormant data into confirmed appointments – paying only an appointment booking fee rather than a standard lead...
Cheshire-based Glyngary Joinery, a trade-only supplier of timber windows and doors, has teamed up with digital marketing specialist, Nix Collective, to offer installer customers a free digital fitness audit – designed to help identify gaps in their online lead generation strategy. By partnering with Nix Collective, installers will receive expert insights into how their website, social media presence, and online...
Tommy Trinder has reported that the total number of window companies using its sales platform has passed 650. The firm’s Framepoint Technology allows users to free draw PVC-U, aluminium and timber windows and doors with a finger or mouse, just like sketching on a pad. It has been designed to be easy to ‘chop-and-change’ ironmongery, colour, and bar options until...