Soaring secondary sales

Defying typical seasonal trends in secondary glazing, manufacturer Incarnation has reported a surge in leads and sales during the summer.

Traditionally, interest in secondary glazing is strong throughout the winter months, when improving thermal efficiency and cutting energy bills is very much on people’s minds, but then drops off during the summer.

“Once, secondary glazing was often written off as a niche product only suited to a few very specific contexts,” director Paul Bygrave said. “Most notably, it’s known for use on conservation properties – and there’s no question, secondary excels in that context. Now, there’s a growing appreciation that there’s a lot more to secondary than that.

“Secondary glazing is one of – if not the most – versatile fenestration types in existence. Old or new, residential or commercial, cost-conscious or big-budget, it can bring outstanding thermal and acoustic performance to virtually any project or property.”

Incarnation offers two complete secondary glazing suites: the Classic Collection, and the Optimum Collection. The Classic Collection is aimed squarely at the domestic and heritage markets, featuring an extensive array of ultra-slim profiles to suit virtually any style. Optimum, on the other hand, is specifically designed for large-scale and commercial projects.