Pride of place

MB DIY has presented Yale products in pride of place in its new consumer and trade showroom in Middlesbrough.

Yale worked with the company to create the bespoke retail displays, which showcase Smart Living products and the Yale Lifetime Security Guarantee, in the showroom at MB DIYs new purpose-built 30,000ft2 facility.

Mike Greenup, managing director at MB DIY, said: “We’ve worked with Yale for more than 21 years and have always promoted a full suite of Yale door and window hardware. We see smart technology playing a large part in the future of home security and the new displays are testament to our relationship with Yale, which is based on its excellent products and well-known brand. The Lifetime Security Guarantee demonstrates the reliable nature of Yale’s hardware solutions and is an excellent selling aide for the trade when retailing doors and windows.”