Origin credits ordering technology for business growth
Origin is experiencing exponential business growth thanks to its revolutionary online quoting and ordering system, Origin Sale Safe (OSS), the company has announced.
It has also reduced the time partners spend on each order, allowing projects to be completed faster and more precisely.
Introduced at the end of 2016, OSS was designed to help Origin partners easily quote and order products from the Origin Home Range, increasing accuracy and efficiency in the process. Built and developed in-house, OSS allows users to build and save whole customer projects, rather than quoting on individual products. This means each customer’s information is stored in one place, removing the need for multiple quotes for one customer and allowing installers to edit orders right up to delivery.
“By simplifying the ordering process, Origin’s partners are saving time on admin and turning orders around in record time, leading to improved productivity and sales,” the company reported.
In order to highlight the impact that OSS has had on business growth, Origin analysed the final six months of orders placed before the implementation of OSS, cross-referencing them against the first six months of sales on the new system. Sales of the Origin Bi-fold Door increased by 18% in the six months after OSS was introduced. This trend continues across the entire Origin Home Range, with sales of the Origin Window and the Origin Residential Door increasing by 88% and 122% respectively over the same period.
“By introducing OSS to our offering, we simplified the ordering process for our partners, making it faster and more accurate for them,” Ben Brocklesby, sales and marketing director at Origin, said. “This means that they spend less time placing orders and more on generating new leads and taking on new business. It is therefore no wonder that we have seen such a dramatic increase in activity from partners ordering Origin products. Not only are they able to push harder on a new business front, but they are also recommending Origin products to more consumers than ever before, in part because of the hassle-free ordering process.
“We expect to see this trend increase as more partners use OSS and as we welcome new partners into the Origin family.”
From start to receiving the final quote, the process typically takes less than five minutes; previously, Origin operated a two-hour quote turnaround.
“We are constantly striving to better the gold standard of service that we offer our partners,” Ben said. “OSS has helped us revolutionise the way in which we work alongside them and how they order from us. With innovation at the heart of what we do, we are not stopping here, we see OSS as being very much in its infancy still. Our aim is to turn it from an ordering system into a full blown CRM system, that allows partners to better manage their customers.
“We foresee it having an in-depth dashboard where all activities can be viewed in one place, from quoting and ordering through to production, deliveries and payments. We aim to digitise and automate as many manual processes as possible within the next five years.”