Optimising opportunities

Swish Window Systems has upgraded its website to help drive leads for its installers.

Gerald Allen, marketing manager at Epwin Window Systems, said: “The developments we’ve made to the Swish website will connect homeowners with their local installer much more quickly and easily than ever before.”

Two key developments have been made to the homeowner-focused site: over 1,000 landing pages have been developed for all the major towns and cities in the UK to boost search engine optimisation and help drive local traffic to the website; and a find an installer facility has been added.

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