Online door designer
Bowater by Birtley has received praise from customers following the launch of its new online door designer.
Split into two applications, the website version allows homeowners to design their own front door in a step-by-step process. They can then upload a picture of their home to visualise their design, and then enter their postcode to find their nearest retailer and installer.
The second application allows retailers to produce immediate quotes for their customers, and many of these leads and quote requests will come from the homeowners using the website door builder.
Steve Halliwell, director at Red Deal Windows in Oldham, said: “The Bowater by Birtley Online Door Builder has really helped us. We have it on our own website so the leads we receive direct from the system gives us a firm understanding of customers’ requirements before we contact them.
“We are able to transform their vision into a formal quote by adding the technical specification such as sills and sizes etc on the retailer portal to offer an accurate quote. Once the customer is happy we are able to submit the order direct to Bowater.”
Gemma Smith, marketing manager at Bowater by Birtley, said: “We want to make sure that when a retailer works with Bowater by Birtley, they can be assured that being ‘easy to do business with’ is at the heart of everything we do.
“The feedback has been great from those currently using the system; it has allowed our customers to offer quick and accurate quotes to their customers, whereas in the past they would have to wait for it to be processed by our team of estimators. Now they are able to give on the spot prices and close the sale efficiently.”