No bull

Abcell has launched its No Bull campaign, as part of its 30th anniversary celebrations, to promote transparent and clear pricing to trade, kicking off with two offers on bifolds and lantern roofs.

Abcell believes that installers don’t have time to be chasing around trying to protect their margins. For installers looking for a clear, upfront price with no hidden costs,Abcellsays it is the fabricator that they need to know about.

“As a company, we’ve always prided ourselves on being honest and open,” Neville Gleed, operations director at Abcell, said. “Installers are very busy people and don’t have the time to be shopping around for the best prices or searching for extra costs hidden in the small print of quotes. When you deal with Abcell, the price you see is the price you pay. No add-ons, no gimmicks,no bull. Our prices clearly state what the customer is getting for their money.

“We’ve launched this No Bull campaign to highlight our philosophy of fair, honest pricing and how we aim to make life easier for our customers.”