New website launched

Profile 22 has launched a new website, which is designed to increase engagement.

Gerald Allen, marketing manager at Profile 22, said: “Our website is incredibly important to our marketing strategy: it receives over 2,000 visits a month and over 70% of people are first-time visitors. Our new site puts Optima front and centre and is designed to increase engagement across all our chosen market sectors.”

Profile 22’s new website has clearly defined sections for trade visitors, commercial visitors, and homeowners, with each section containing sector-specific information on Profile 22’s products plus relevant, focused information.

The Homeowner section of the website includes background on Profile 22 and a help and support section that contains everything from product brochures to maintenance guides.

The Trade section of the website includes product performance figures, service and support information as well as the Trade Hub where product information can be downloaded.

Businesses wanting to enquire about working with Profile 22 can submit a simple form to start the conversation.

The Commercial section of the website includes specification support information, environmental awareness information, case studies and a gallery, as well as the Commercial Hub where product brochures can be downloaded.

There is also a simple form for architects and specifiers to request specification support for a specific project.