Marketing programme

Fensa has launched a new Installer Marketing programme, designed to help Fensa Approved Installers make the most of the glazing competency scheme with a suite of tailored marketing strategies.

Working with CMDi, the marketing specialist responsible for Fensa’s recent high-profile TV campaign, the new Installer Marketing package covers pay per click (PPC) and search engine optimisation (SEO), social media management, content marketing, and digital and press advertising.

Fensa installers can also choose from a range of other services that include branding, logos and van decals, a website re-fresh or re-build, assistance with a complete digital marketing strategy, plus homeowner marketing that includes brochures, email templates, point of sale (POS) materials and workwear design.

Chris Beedel, Fensa’s director of membership, said: “Fensa Approved Installers already have a big advantage in that they are associated with the Fensa brand, one that has renewed recognition with homeowners thanks to the success of our 2019 TV advertising campaign that reached 63% of the adult population in the UK.

“We are aware of course, that it is still a very competitive marketplace for installers and that it takes a lot of time and effort to promote your business effectively. The new Installer Marketing package not only builds on the momentum of the TV campaign, but it will help installers to communicate and reinforce the advantage of Fensa membership to homeowners, helping them to stand out from the crowd and, ultimately, win more business.”