The Milwood Group partnered with Insight Data to develop a targeted marketing strategy, which includes email marketing and telesales.
The firm also wanted to showcase its new trade partner scheme.
“The results from our campaign were far beyond what we ever could have imagined,” Mark Wood, managing director of The Milwood Group, said. “We have received unbelievable amounts of interest in our products and services, so much so, it’s all hands-on deck to meet this new demand. Since partnering with Insight, we have employed a further eight full-time staff.”
Jade Greenhow, Insight Data’s general manager, said: “Direct marketing is such a powerful tool, because as the name suggests, it gives businesses direct contact with potential customers. We’ve forged a close partnership with The Milwood Group and it’s great to see such powerful results from their email marketing and telesales campaign.”