Increase in searches drives new website
Liniar has launched its online ‘Find a Stockist’ function, where visitors can type in a postcode and the products they are seeking, and find the closest Liniar outlets to their location, whenever they want.
Following increases of 150% on phone enquiries and an 80% increase in live chat and email enquiries within a just few months last year, the Liniar team knew that they needed a more efficient system for dealing with customer demands, the company said.
Liniar’s ‘Approved Fabricator’ programme has proved the ideal starting point for adding stockists to the website.
Digital marketing manager Simone Sangha said: “When returning the results for anyone searching for Liniar products, we needed to ensure everyone included on the list would supply products manufactured to our specifications. Liniar Approved Fabricators have put themselves through an exhaustive technical Liniar audit, which gives us the confidence to display them on our website.
“The feature streamlines the enquiry process, making it faster and easier for the end user and delivering tangible leads for fabricators and stockists.”