Hurst has launched the new Monaco One PVC-U door panel style, which it says offers a contemporary composite style aesthetic, creating more opportunities for installers to sell aspirational doors to homeowners.
“Our panel range is still highly popular,” said sales director Mark Atkinson. “Whilst purportedly a mature product, it accounts for a large part of our business, and customers are asking us for even more styles and colours.
“According to a customer survey we carried out at the start of the year, 62% of respondents believe that the most important factor when selling a door to an end-user is its appearance and design.
“This supports our recent product development, and our newly launched Monaco One PVC-U door style, which brings a striking modern and aspirational look to our PVC-U panel door range.”
The new Monaco One door style is featured in Hurst’s ‘You’re Home With Hurst’ PVC-U panel door brochure, which also showcase’s the company’s Harmony Glass Collection. This provides contemporary, etched effect geometric designs that feature on both sides of the double-glazed unit to create an elegant 3D effect.
“We are also expanding our Harmony glass range to be available in more door styles. Again, this broadens the available product range for installation companies, and gives them a competitive edge,” continued Mark.
Mark said that GRP composite door sales continue to grow, driven by modern designs and industry beating thermal and weather performance. But panel sales show no signs of diminishing.
“We are seeing some real statement composite doors leave our facility here in Hull, so it’s no surprise that other homeowners see those installations and want similar designs for their own homes,” he said.
“By extending our panel range, we are helping our customers meet the demand in all market sectors.”
“The future of entrance doors is composite based. But we can’t ignore the sizeable demand and desire that still lies within the panel market, or indeed our customers who operate proactively and successfully to help satisfy that demand.
“We aim to give them the products and support to help them meet those needs.”
