Ultraframe has launched a hup! TV advert that is being shown on prime Sky channels, Sky Atlantic and Food Network to promote the building system to targeted homeowners.

To view the advert, click here.

Featuring Laura Jane Clark, hup! brand ambassador and star of BBC’s Your Home Made Perfect, the advert shows Laura within a hup! extension, explaining how quick and simple a hup! build can be. The advert finishes with a call to action that encourages homeowners to visit the hup! website where they can find their nearest hup! installer and find out more about the system.

Ultraframe marketing director, Alex Hewitt, said: “Since its launch several years ago the hup! brand has gone from strength to strength and the launch of our TV ad is an exciting phase in its development. The aim of the ad is twin fold – to increase brand awareness and also to generate high quality leads from homeowners that have been profiled to fit our target market to pass to our installers.

“Laura is extremely passionate about hup! and this really comes across in the advert which we hope will prove to be a huge success across the coming months as it is aired.”

Laura Jane Clark was announced as the brand ambassador for hup! in late 2023. A successful architect, Laura says she admires the system for its high level of technology that brings strength and simplicity to any build.

She commented: “With the hup! system, I’ve been totally blown away by the engineering behind the whole thing. The detail that’s gone into every single detail shows just how brilliant the quality of this system is – it’s completely unsurpassed. The hup! system is so light and slim, but it’s just as strong – if not stronger – than a normal brick wall. hup! is so perfectly engineered and it’s a great solution to extend your home.”