Growing share through reputation
Chris Wann, business manager at Made for Trade, discusses how the Korniche Roof Lantern continues to make a big impact on the aluminium lantern market.
Over the last year, every month has seen Korniche sales grow steadily as new customers are getting on board, but after a big marketing push in the summer the last three months have seen sales rise by an amazing 100%.
The simple step-by-step process was designed to ensure that anyone with any experience level can follow it and all in record time. As the great British weather turns to the winter months, faster installs mean getting building projects weathertight in as short of timeframe as possible.
A relative newcomer at the start of 2017 it’s fair to say that the Korniche has made a real impression on the industry and continues to grow its market share through reputation, quality, service and delivery.
There are a lot of lanterns on the market today, but what sets the Korniche apart is the quality engineered into the product from the drawing board. No other lantern product is stronger or more thermally efficient. Our patent pending end bosses allows a seamless sightline giving a clean look with optimum light.
The Korniche is not based on chunky profiles with difficult fixings – everything has been geared to provide the installer an integrated kit that fits together on site in minutes and when complete looks like a neatly finished timber lantern.
Made for Trade provides full support for the Korniche, and is currently rolling out training and product information days for installers, builders and trade counter customers. These are alongside marketing packages for the Korniche Lantern re-sellers; from technical and consumer brochures to samples and full showroom lanterns, all with supporting point of sale material.
The KwikQuote online estimating application provides Made for Trade’s customers the ability to specify and quote the Korniche roof instantly, and the company’s product sales staff are always on the end of the phone for any technical queries.