DoorCo’s strategy director, Mark Towers, explains more about why the Flip glazing cassette will soon be available foiled for key woodgrain stains Rosewood, Golden Oak and Irish Oak.

The challenge of colour matching woodgrains on composite doors is well recognised. Until now, cassettes for stained doors have been finished by hand in several steps. Hand-staining cassettes has always been a slow process, and it’s hard to get the same result every time.

We’ve taken that out of the equation. Customers get a better finish and a perfect colour match. It’s about creating something new that solves a real problem, not just repackaging what’s already out there.

Flip will soon offer foiled Rosewood, Golden Oak and Irish Oak in seven key styles: twin vertical, half moon, twin top, mid panel, half glazed and square (standard & flat grain).

A perfect match, from slab to drip bar
The first-of-a-kind foiled cassettes were developed initially for BritDor to create a perfect match for the foiled door skins. For BritDor, the colour now matches across the slab, frame, cassette and as we also supply them foiled, drip bars too – so the whole door is colour-matched perfection.

The BritDor range has been enhanced with a cleaner, more consistent finish that is ready to use straight off the shelf. And, the new options are also a brilliant match to the wider DoorCo range and will replace the current stained cassettes for Original too once launched later this year.

Innovate, not imitate
Flip is such a simple system that our customers love. But at DoorCo, we never stand still or rest on our laurels. Ongoing investment and innovation mean we’re always looking for what’s next. Whether that is to solve a problem or launch new trends, our innovation directive is to deliver something truly new that creates value. We are intent on build market-leading solutions that combine performance, choice and convenience.

This latest addition to the Flip range underpins it as the best on the market – for its performance, simplicity and now enhanced choice.

For the new foiled colour range, the wood stains are just the first step. We’re exploring further options that will give more choice and better efficiency to expand this range.

And don’t forget, Flip works on any door in the UK, another reason why Flip is the UK’s leading door glazing cassette system.