Feature-rich products
Having the right products in your portfolio is fundamental, according to Heidi Sachs, managing director of Modplan.
“You only have to glance at the market data to see that consumer trends are shifting,” she said. “Today’s consumers are looking for something other than standard white PVCU casements. The result is that feature-rich products such as mechanically jointed vertical sliders and flush casement windows are booming and it’s something we have witnessed here at Modplan for some time.”