A leading manufacturer and installer of aluminium windows and doors is celebrating 40 years in business in style after signing off on a £3m investment drive.

Joedan, which was founded by husband and wife John and Nicky Purcaro at their home in Cheltenham, is setting its sights on doubling annual revenues to £35m by 2030 as it looks to open a second manufacturing facility and increase its retail arm.

Named after their children Joseph and Daniella, the family-run business has enjoyed consistent growth over the last four decades, with more than 120 people now employed at its head office in Tewkesbury and across its design centres in Winchester and on the Isle of Wight.

Designing and producing its own ‘Lusso’ aluminium window and door range has been crucial to the firm’s longevity and complements founding values of the highest manufacturing quality, attention to detail, excellent customer service and, on the retail side, no pressure selling.

L-R: John Purcaro (founder), Dan Cowl (executive director) and Joseph Purcaro (managing director)

“The business was literally set-up on our kitchen table, so we’ve come a long way since we made that decision in 1985,” explained John, whose first employee – Ian Churchley – has only just retired after 39 years of service.

“Nicky gave us three rules to follow. Firstly, there was no pressure selling and that has not changed. Secondly, we would never open on Bank Holidays or at Christmas, as we still believe people deserve to spend time with their families.

“Finally, and most importantly, the business had to be in the names of our children…that way we knew we wouldn’t fail as I could never see us failing our children!”

He continued: “These values have stood us in good stead and remain a vital part of the business. We are also committed to moving to the next level and that’s why we’ve just signed off on a £3m investment plan in new machinery, our network of design centres and, tellingly, in a second manufacturing facility in the Isle of Wight.

“The deal has been completed on this, but it will be a perfect 40th birthday present to ourselves and our team.”

Joedan in 2026 is a designer, manufacturer and installer of its aluminium windows and doors to residential and commercial clients, including long-standing customers in education, healthcare and industry.
It’s ‘Lusso’ range is produced at its 32,000ft2 site in Tewkesbury, whilst its ‘Portofino’ PVC-U window collection is supplied through its relationship with CO Manufacturing (previously known as Conservatory Outlet), a relationship that has been in place for more than ten years.

Whilst commercial counts for 60% of its current £18m turnover, the retail side of the business is also growing strong following a series of acquisitions that saw Wessex Window Systems (Winchester), Micron Windows and Doors (Orpington), Coastline Home Improvements and Topline Windows (both Isle of Wight) join the Joedan family.

Its latest venture has involved taking a stake in Eden Windows Doors & Conservatories, a home improvement retailer operating across Kent and Orpington in Greater London.

This move will drive the company’s further expansion into the retail market and delivers access to a new geographic customer base across the strategically important area of the South East.

“It’s great to look back at what we’ve achieved, but we are also passionate about developing the next generation of professionals in our sector. This has seen us create our own apprenticeship academy in 2000, which gives each apprentice specialist training and the chance to spend time in all areas of the business before deciding on the career they want to choose,” continued John.

“Over the last 25 years, this investment has created more than 100 members of staff for Joedan, two of whom who are now on the board of directors.”

Managing director, Joseph Purcaro, who has been working with his dad since he was 17, added his support: “There is a real family feel to our business and that flows through the way we manufacture windows and doors, the way we have created our design centres and the way we install products in people’s homes.

“It has stood the test of the time and helped us complete more than 500,000 installations over the last forty years – that is some achievement.

“Now the focus is on building for the next generation, and we are looking forward to putting the £3m expansion plans into action over the coming months.”