Essex-based Window Tech Trade has stopped production of 400 standard PVCU window and door frames each week to focus on the manufacture of The Residence Collection.
Faced with dwindling single digit net margins, managing director of Window Tech Trade Bob Wallis decided to outsource standard PVCU frames and turn to The Residence Collection with the potential of double-digit net margins and growth.
“I believe the market for standard white windows is limited in terms of financial returns,” he said. “For us it’s just not a sustainable business model as a manufacturer and so we’re fully focused on doubling our capacity of The Residence Collection to 150 frames per week.”
With relatively low capital outlay costs for the doubling of capacity and the benefit of single length profile and four-pack bead ordering, Window Tech Trade said there was not too much cash and space tied up in stock.
Bob and his team are looking to build their Residence presence in the south east and surrounding areas in the months and years to come.