Euroglaze launches Rehau Alux finish

Barnsley based Euroglaze has introduced the new Rehau Alux finish, a gunmetal colour with a metallic finish, which gives the sleek appearance of aluminium, while retaining all the inherent performance benefits of PVC-U

Euroglaze is offering Alux as an option on all its Rehau frames in the Total 70, Rio and Slinova systems.

Nicky Park from Euroglaze’s sales and new business development department commented: “We expect Alux to sell particularly well on our Rio Flush casements because it creates a modern, contemporary window which is almost indistinguishable from aluminium – at a much more affordable price.

“Flush casements are already almost twice as likely to be foiled as traditional PVC-U casements, and we are seeing that trend increasing. According to the latest figures from software specialist, Tommy Trinder, using data from their 700+ installer base, 34% of flush casements are already finished in grey – whether that is agate, anthracite or another shade, and I think this Alux metallic grey option will only add to that.

“It gives our installers a new and exciting alternative to anthracite and is a great way to differentiate themselves from their competition. It means they can potentially win business in new builds and contemporary refurbishments which might previously have automatically gone to aluminium, as well as increasing their margins in PVC-U with a product which looks and feels very premium.”

Euroglaze is Rehau’s longest serving customer in the UK and offers a vast range of Rehau products – from the Rio flush window and Heritage vertical slider to the Rauferno fire window and everything in between. It is constantly looking for ways to add value to its offering, with new product and service innovations, including new colours.