Following the acquisition of Alunet Systems, Eurocell has introduced the  Aluna range of aluminium windows, entrance doors, sliders and bi-fold doors into its branch network, to provide a simple and efficient route to order for installers and jobbing-builders working on projects that only require in the region of 30 frames per-week or less.

To support the rollout, all branch teams have received product training, meaning a dedicated in-house team is now in place in more than 200 trade communities across the UK to handle aluminium quoting. Competitive network-wide pricing has also been introduced.

Stuart Livingstone, chief operating officer at Eurocell, said: “We know that more and more of our installer and jobbing-builder trade customers are taking on a wider range of projects and aiming to offer broader services to homeowners to grow their businesses – from roofing jobs, to installing PVC-U and aluminium windows and doors, to fitting decking and fencing and completing small home improvements.

“So, this move makes it easy for them to access high-quality aluminium products locally, for those smaller or solo property jobs. Alongside our fabricator partner network for larger and significant orders for aluminium and PVC-U window and door orders, we have the trade, housebuilders and installers covered.”