Dual colour demand
The Residence Collection can offer dual colour combinations from Residence 9 stock, with “outstanding otif capabilities”, the company has claimed.
The company said colour now accounts for 35%-40% of profile sales for the big systems companies. Therefore, Residence 9 offers foiled dual colours as standard across the range, with options such as Eclectic Grey outside and English Oak on the inside helping to create the appearance of a composite window, including through rebate foiling, yet with the benefits of low maintenance PVCU.
While grained white internal finishes amount for the larger proportion of sales, it’s the alternative options for English Oak, or even the Cotswold Biscuit inside and No. 10 outside, that are really capturing the imagination of consumers, The Residence Collection said.
English Oak inside and out makes for the ultimate timber effect window with traditional joints and hardware, while other colour combinations offer the appearance of painted timber or composite windows and doors.
The company said windows and doors are now starting to be viewed as furniture that’s part of the overall fabric of the home, and this is a considerable change in mindset from the standardised white PVCU replacement windows that have dominated the market for several decades.
Sarah Hitchings, sales and marketing director of The Residence Collection, said: “Dual colour is much more than just a white internal grain as we have the most authentic timber effect window, numerous composite options and other design details that are unique to our collection.
“As a small boutique systems house, we can afford to be led by product design and that’s something that enables our customers to build a better and more rewarding business model. With unrivalled marketing and a business support programme, we’re actively working together with our manufacturers and installers for joint success.’