Deceuninck has developed a unique sales tool that it says is designed to leverage the current interest in energy efficiency and sustainability, and support window companies as they sell modern, thermally efficient products in a contracting market.

Hosted on Deceuninck UK’s home page, the Energy Calculator demonstrates how replacing old windows can save homeowners money while reducing their carbon footprint.

“We’ve seen enquiries slow in this final quarter of 2022, as the cost-of-living crisis started to bite,” Deceuninck’s MD Rob McGlennon, said. “While this has put a dampener on volume products, we’ve actually seen sales of high-end energy-efficient products increase as the more affluent homeowners invest in the energy efficiency of their homes.”

The government has vowed to protect domestic energy bills during the 2022/23 winter period, but this is only expected to last until April 2023. This has created a small window of opportunity for homeowners to bring forward home improvement plans that will mitigate against the anticipated increased energy costs.

“These homeowners are looking for improved aesthetics and increased security, but as energy prices have gone through the roof, these have dropped behind energy efficiency as key features,” Rob says.

“It is vital that we act on this trend, and give our customers, and their customers, the support they need to deliver the energy efficiency message and drive sales.”

According to the Energy Calculator, owners of a detached house on mains gas will save just over £18k in ten years if they upgrade from single-glazed wooden windows to triple-glazed Heritage 2800 from Deceuninck. They will also save almost 28 tons on emitted carbon.

Even replacing existing PVC-U double-glazed windows with Traditional 2500 double-glazed windows from Deceuninck in a similar property will reportedly save the homeowner more than £6,500 over 10 years, and more than 10 tons of carbon.

“These are compelling figures and should make the case for home improvements as energy bills increase,” Rob said. “The calculator clearly demonstrates that homeowners will see a tangible payback on their investments as those savings are realised.”