DoorCo launches Edition 2 of colour swatch booklet

DoorCo has relaunched its colour swatch booklet following a round of customer research to improve the usage of one of its most popular marketing tools.

First launched in 2023, the slimline paint booklet bucked the trend of A4 sized brochures used within fenestration, instead following the approach taken by household paint brands.

Commenting on the ‘Edition 2’ Paint booklet, DoorCo’s marketing manager, Ellie Lee, said: “One of the main changes has been the size of the painted chips, which are now double the width they were previously. This has provided a much larger sample of each colour which should better support homeowners in making their final choice.

“We have also added a woodgrain effect to the chips to replicate the texture found on our range of composite doors. We received a lot of feedback on how texture can change a colour, so we hope that adding this to the swatch chips provides a more accurate representation of how the finished product looks.

“The final ‘big’ change has been to the order of the colours. The previous alphabetical listing made sense for fabricators who are familiar with the colour names, but homeowners found this difficult to navigate. Having the different shades grouped by colour is far more logical for them to choose the perfect shade, especially when the DoorCo colour collection comprises 55 colours including stains and Patina – we have, for example, 11 shades of blue to choose from!”

The DoorCo marketing team says it has already started to receive positive feedback with one customer stating: “Our local sales manager came to see us and brought some new colour booklets, and we have had such a positive response from our customers. With the colours looking very vivid and as close as possible to the finished product, we have started to take orders for a lot more of the colour selection rather than just the usual standard colours.”