DoorCo has launched a new retail website designed to signpost consumers to their customers, for extra lead generation.
Ellie Pool, DoorCo’s marketing manager, said: “Over the last few years we have invested heavily in our social media presence which has naturally led to more brand awareness with consumers. This leads to high number of enquiries, every single one of which is passed on to our customers behind the scenes.
“To streamline this process, we have launched a new retail focused website which has been designed to help put consumers in touch with our customers more easily.
“The new website shares our door product portfolio and explains the features and benefits of our composite doors in a language consumers understand,” she continued.
“We have stripped out all the ‘technical’ and service information that our customer base needs to know, which is left in our dedicated trade site.
“Another new feature of the retail website is the Find a Supplier search function. Consumers can use this tool to find a local supplier, or they use our standard door designer (which is also a feature on the new website) to create their perfect door and request a quote directly from the same supplier list.
“The Find a Supplier feature has various search functions, like supply and fit, and also highlights who has showrooms that consumers can visit and discuss their purchase in more detail.
“The new website also has an Inspirations gallery which has been formed from a mix of customer installations and bespoke imagery we have specially created. These new pictures will form a new bank of aspirational images that our customers will be able to use in their own marketing, in due course.
“As with all our marketing, DoorCo’s customers are at the heart of everything we do. It is in no way designed to enable DoorCo to sell full doorsets direct in competition with them. It is solely a tool to help promote our brands and product offering to a wider audience on their behalf, and in turn generate more leads and sales for all the supply chain.”
