Dewsbury-based installer, DL Window Systems, has completed a transformation of its long-standing showroom – with a little help from Genius PVC Trade Frames.

The showroom, which hadn’t seen a significant upgrade since the late 1990s, is said to have been fully modernised to better reflect the company’s product range and customer expectations.

The result is a sleek, contemporary space that showcases the very latest in PVC-U windows and doors and aluminium bi-fold and sliding patio doors.

Genius supplied a range of products for the showroom, including Kommerling casement and tilt-and-turn windows, stylish French doors, and the Deceuninck patio door. DL Window Systems also plans to introduce the Deceuninck flush casement window to further enhance its offering.

DL Window Systems has more than 30 years’ experience in windows and doors, serving both residential and commercial clients across the Yorkshire region since 1993, with work including projects for schools, hospitals, and mill conversions.

For the past five-plus years, DL Window Systems has enjoyed highly productive partnership with Genius. Managing director, Damian Simpson, said: “The new showroom has surpassed all expectations – it’s a real step forward for the business and the feedback we’ve had has been really positive already. It’s a huge improvement.

“We’ve wanted to modernise the space for some time, and Genius offered their support to help make it happen. The quality of their products speaks for itself, and they have been a trusted partner since we joined with them.”

Genius’ director, Peter Dyson, commented: “We’ve built a strong relationship with Damian and DL Windows over the past few years, and we were delighted to support them in bringing their vision for the new showroom to life.

“A well-designed showroom is essential in today’s competitive market, and we’re proud that our products are taking centre stage in such an impressive space. DL Window Systems is well-positioned to continue its growth across West Yorkshire.”