Digital tool kit

Freefoam Building Products has released guidelines for PVC installers on how to get ahead with all things digital.

As a consequence of the recent pandemic homeowners are spending more time at home and inevitably more time online, so having a visible online presence has never been more important, the company said.

Freefoam produced an Installer Digital Toolkit document with five ways for all home improvement companies to improve their digital footprint.

The document includes social media and online tips: it explains how to set up a business Facebook page (not to be confused with a personal Facebook page); it covers how to create and use photo albums in Facebook to showcase work; it explains the benefits of posting Instagram stories and ideas of what to post; it shows how to harness the power of Google to set up a Google Business Page; and it highlights how cladding is becoming a very popular search term online and encourages installation companies to promote cladding and cladding products on their own websites.

The document will be emailed directly to all installers, be included in newsletters, and available to download from Freefoam will also be posting a series of short informative animations on social media over the next few months to illustrate all parts of the guide.

Louise Sanderson, UK marketing manager, said: “We want to make sure our registered installers have all the help they need, and giving them practical, easy-to-follow, tools like this new document means they can feel confident about making the most of their social media accounts and website.”

The Registered Installer Scheme is part of Freefoam’s comprehensive support package for all home improvement companies. Installers benefit from consumer-facing websites and which generate pre-qualified leads sent direct to registered installers.