Desire for aluminium fuels growth

Demand for Real Aluminium has increased with the number of new installers growing by nearly 80%, the company has announced.

The company said one installer is urging fellow installation firms not to be daunted by aluminium after seeing his own business grow at record pace since turning to Real Aluminium.

Ipswich Trade Frames introduced Real Aluminium, and the firm’s spend on aluminium is predicted to show a six-fold increase this year.

Jordan Shepherd, managing director of Ipswich Trade Frames, said: “We’ve built up a very successful PVCU business but wanted to broaden our offering and make the most of rapidly rising demand for aluminium. Before working with Real Aluminium, we had installed a few bifold doors but that was as far as we’d ventured into aluminium. With aluminium essentially unknown to us, we wanted to establish a partnership with a supplier that could provide the level of support, breadth of products and lead times we needed to take the leap with confidence and achieve volume growth.

“We were impressed with everything that Real Aluminium had to offer to help us replicate the success and growth we’ve achieved in PVCU.”

Jordan said the move to Real Aluminium was straightforward and the company was up and running almost immediately.

“If I was to advise anyone thinking about moving into aluminium, I would say – don’t hesitate, just go for it,” he said.

Ipswich Trade Frames recently created a new showroom that displays Real Aluminium windows, bifold doors, patio doors, French doors and back doors. The firm has also invested in a number of Real Aluminium support materials, including showroom banners, hardware boards, retail brochures and branded folders to aid its impressive growth.

Jordan and two colleagues recently attended a Real customer experience day, which all Real installers are invited to attend. These monthly events have been proven to boost confidence and rapidly increase the number of aluminium sales for installers.