Designed by installers for installers has launched its new Framepoint Technology, which it claims makes it easy to sell all types of windows and doors – regardless of manufacturer and material – via an interface that’s as simple as sketching on a pad.

Developed by former installer Chris Brunsdon, who started life in a family-owned retail window company; he set up and Jack Brunsdon & Son, growing it to a chain of 10 branches.

Chris said: “Buying windows should be enjoyable, like kitchens, but usually it’s anything but because the industry has made it hard for the installer to sell – and hard for homeowners to buy. The number of products installers sell has mushroomed as they try to offer what customers demand. But every product has different sales aids and software and it’s virtually impossible for installers to juggle them all. So, installers use a hotchpotch of brochures, websites, desktop software and apps, and their own portfolio – or a brochure and little else because it’s so difficult to manage them all in the home. You’d have to be a brilliant salesperson to cope, and most of us aren’t brilliant. So, installers’ sales are not what they could be.”

Chris says that if installers aren’t selling well, the market suffers, and everyone along the chain is held back. That’s the problem he set out to solve.

“Most configurators, for example, are designed from the perspective of manufacturers to help installers order ‘correctly’ and lock them in,” Chris said.

With his installer background, Chris designed Tommy Trinder’s Framepoint Technology, with a sole focus on helping installers sell and homeowners buy.