Data quality wins

A customer survey carried out by Insight Data has revealed that data quality is the main reason they use the specialist data supplier.

The survey also revealed that customer and industry intelligence was also highly valued, with customers recognising the competitive edge and knowledge to target prospects in a better way it provides.

And 90% of customers were more than satisfied with their partnership with the award-winning company.

Jade Greenhow, Insight Data’s operations director, said: “Understanding how our services, products and solutions impact our customers is important to ensure we continue to offer the right data and the right tools to provide them with the best results.

“And finding out what makes us stand out from other sales and marketing data tool providers is beneficial for both us and our customers as not only does it highlight our strengths but, more importantly, areas for improvement.”